We Side Eye act as a creative partner and strategic advisor for one of Ireland’s most unique country house destinations, Bellinter House. Together, we have shaped how the property presents itself across digital channels, ensuring that its rich heritage and modern hospitality experiences are seamlessly communicated.
From website design and social media content to digital campaigns and guest communications, we help Bellinter House tell its story in a way that engages audiences and inspires bookings. Our approach blends the property’s historical charm with contemporary comforts, highlighting the unique experiences guests can enjoy from luxury stays and fine dining to curated events and local discoveries.
Through ongoing consultancy and creative support, we ensure that every touchpoint of the guest journey reflects Bellinter House’s distinct identity. Every interaction – online or in-person – is designed to showcase the perfect harmony of history, elegance, and modern hospitality, leaving a lasting impression on visitors and creating loyal, returning guests.
The Challenge
To craft a distinctive and sophisticated brand identity that not only honours the building’s rich history but also reflects the dedication to reviving this iconic building and ensuring its place in Belfast as the new hospitality hub. 
architecture
REVIVAL
HERITAGE
Renewal
POSITIONING
The brand positioning was central to shaping the Regency House identity, ensuring it resonated with the brand aspirations. We developed a clear, strategy-driven foundation that honoured the building’s storied past and set the stage for its future as a vibrant hospitality destination.
